Privacy policy

PRIVACY POLICY

Last Updated: March 9, 2026

Happy Pages ("we," "us," or "our") operates the website at thehappypages.com and related services (the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, or otherwise interact with us. Happy Pages is a service of Challengers United Inc.

Our Services are powered by Shopify. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with us:

Contact and Account Information: Your name, email address, phone number, shipping address, billing address, and account credentials.

Financial Information: Payment card details and transaction information. Payment processing is handled by Shopify's payment infrastructure; we do not directly store your full credit card number.

Order and Transaction Information: Items you view, add to your cart, or purchase, as well as order history, return and cancellation records, and transaction details.

Photos and Images You Upload: When you place an order, you upload personal photographs that are used to create your custom coloring book. These images may contain depictions of you, your family members (including children), pets, and other personal content.

Device and Usage Information: Your IP address, browser type, operating system, referring URLs, and information about how you interact with our website, collected automatically through cookies and similar technologies.

Communications: Any information you include in messages you send to us, such as customer support inquiries.

How We Use Your Personal Information

We use your personal information for the following purposes:

To Fulfill Your Orders. We process your contact information, payment details, shipping address, and uploaded photographs to produce and deliver your custom coloring book.

To Process Your Images. Your uploaded photographs are processed using third-party artificial intelligence and image processing services to convert them into coloring book pages. This processing includes format conversion, quality assessment, image enhancement, artistic conversion to line art, and assembly into a printable book. 

To Communicate With You. We use your contact information to send order confirmations, shipping notifications, and to respond to your inquiries.

To Improve Our Services. We use usage and device information to understand how customers interact with our website and to improve the shopping experience.

To Prevent Fraud and Ensure Security. We use personal information to authenticate accounts, detect fraudulent activity, and maintain the security of our Services.

For Legal Compliance. We use personal information as needed to comply with applicable laws, respond to legal process, and enforce our terms.

Third-Party Service Providers

To operate our Services and fulfill your orders, we share personal information with the following categories of third-party service providers:

E-Commerce Platform: Shopify hosts our online store and processes transactions on our behalf. Shopify collects and processes personal information about your use of the Services. You can review Shopify's privacy policy at https://www.shopify.com/legal/privacy.

AI and Image Processing Services: Your uploaded photographs are processed by third-party artificial intelligence services for quality assessment, image enhancement, and artistic conversion into coloring book illustrations. 

Print and Fulfillment Partner: Your finished coloring book files are sent to a third-party print-on-demand partner, who manufactures and ships the physical book directly to you. This partner receives your shipping address and the print-ready files necessary to produce your order.

Cloud Storage: Your images are stored on secure cloud infrastructure during the production process.

Analytics and Marketing: We may use third-party analytics and marketing tools to understand website traffic and improve our Services.

We require all service providers to handle your information in accordance with applicable privacy laws and to use it only for the purposes we specify.

How We Protect Your Photographs

We take the security of your uploaded images seriously, especially when those images may include children and families. Here is how we protect them:

Private Storage. All uploaded images are stored in private, encrypted cloud storage. Images are never made publicly accessible and cannot be viewed by anyone without authorized, time-limited access.

Limited Internal Access. Access to customer images is restricted to essential production processes. Our team only accesses images when necessary for troubleshooting production issues.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enable core functionality, remember your preferences, and analyze website traffic. You can manage cookie preferences through your browser settings. For more information about how Shopify uses cookies, please visit Shopify's cookie policy.

Children's Data

Our Services are not directed at children, and we do not knowingly collect personal information from children under the age of 16. While customers may upload photographs that include children for the purpose of creating a coloring book, the ordering account holder must be an adult. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us so we can take appropriate steps.

International Transfers

Your personal information may be transferred to and processed in countries other than where you reside, including the United States and other countries where our service providers operate. If we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete your order, comply with legal obligations, resolve disputes, and enforce our agreements. 

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Access: You may request access to the personal information we hold about you.

Deletion: You may request that we delete your personal information, including uploaded photographs. We honor deletion requests promptly, subject to legal retention requirements.

Correction: You may request correction of inaccurate personal information.

Portability: You may request a copy of your personal information in a portable format.

Opt-Out of Targeted Advertising: You may opt out of the sale or sharing of your personal information for targeted advertising purposes. If you visit our website with the Global Privacy Control signal enabled, we will honor that signal as an opt-out request.

To exercise any of these rights, please contact us using the information below. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and may be processed in countries other than where you reside. To learn more about how Shopify processes your personal information and to exercise rights related to Shopify's processing, visit https://www.shopify.com/legal/privacy and https://privacy.shopify.com/en.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version on our website and update the "Last Updated" date. Material changes will be communicated as required by applicable law.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: